Nearly every one of use own one, they are turned on 24 x 7, and according to a recent survey, 15% of us will answer a call on one during sex http://mashable.com/2010/12/03/cell-phone-mobile-infographic/.
The "mobile device", the"smart phone", your "cellphone on steroids", call it what you will, but the device is here to stay.
So how do we in advertising, particularly those in out of home capitalize on this? The device is on our person at all times, when we shop, play, travel, etc. Which is why it should be the relevant device to advertisers and OOH vendors. The advertiser can bring their OOH ads to life with a "call to action" for the consumer: SMS, QR codes, photo recognition, DTFM, Bluetooth, Geo location based apps, etc. can all engage the consumer and create the "call to action". The value of OOH increases rapidly as an engaged consumer "Opts in". Drive traffic, transactions and ultimately sales lift by recognizing the relevancy of the mobile device.
More to follow
No comments:
Post a Comment